NO WONDER Hyundai’s Jeff Peyton-Bruhl was so happy when he called me tonight. And it wasn’t to discuss the election results either!
Jeff, Hyundai’s corporate sales boss, rang to tell me that the company had really started to make progress with the SME businesses, and had just bagged three new deals in the north-west.
One was Liverpool based company Educate and Training; another PWG Holdings in Warrington; and the third Runcorn based Select Security.
The main reason in virtually every case, said Jeff, was the overall package, including the long warranty, the competitive pricing and the low beneifit-in-kind tax.
It’s always good to hear Jeff like this – he works hard with limited resources; in many ways like a small business unit operating within a bigger company. And deservedly the corporate sales team are getting the results. And I reckon with cars like the Hyundai iX35, there will be more to come from small businesses.
“It’s great to see so many SME businesses growing their businesses and we’re happy to help them with our cars,” Jeff said to me. “We are consistently and increasingly proving the value our cars in the business car arena.”
