EMMY-NOMINATED actor Kit Harrington has taken a new role – to launch the the new Infiniti Q60 in a film titled Tyger.
The one-minute film opens with Harington striding towards the Q60. He settles in the car and dramatically begins reciting William Blake’s primal poem, The Tyger.
Harington’s intense performance is awakened as he takes both the Q60 and the poem for a visceral, winding drive. The film ends with an effortless stop from the Q60 and a knowing glance by Harington.
“What inspires me personally in my life, is a beautiful piece of writing. Something which is specific, delicate and beautiful,” says Kit Harington.
Infiniti says that Blake’s The Tyger is an inspiring reflection of such writing and also captures the high performance empowerment of the Q60 – they are both an exploration of aesthetic beauty, primal ferocity, ambition and seduction.
Melissa Bell, Infiniti’s senior director of marketing said;
“Kit Harington is a unique and refined talent. He is performance orientated with intelligence and a passion for his artistry and the Q60 has inspired a powerful performance from him in Tyger. In this one-minute drive we’re thrilled to take viewers on a test-ride through multiple emotions. The Q60 is a dynamic automobile, driven by one of the world’s best actors – a winning combination.”
Harington’s Tyger film is one of three new films being released to mark the launch of the Q60. Infiniti is due to release web films in the coming weeks of Audio Engineer and Music Technologist Young Guru and Sneaker Designer Sophia Chang.
Tyger starring Kit Harington can be viewed below:
