The Association of Fleet Professionals (AFP) has launched a recruitment drive, aiming to onboard managers of small fleets.
It is specifically targeting the managers of fleets smaller than 50 vehicles, as it believes its training, advice and services can have the most significant impact on the operations of these fleets.
The AFP said its issue was reaching these people, as they often manage a fleet as part of another role, and therefore have limited contact with the fleet sector.
AFP membership starts at £99 for an individual.
Paul Hollick (pictured), chair at the AFP, said: “People charged with managing smaller fleets are often facilities or office managers that have been handed the fleet as one of many responsibilities.
“They sometimes have little in the way of expertise and no access to help.
“We know from those who have found themselves in this position and joined the AFP that we’ve provided a lifeline, delivering the support needed to manage their fleet with a high degree of proficiency – helping to increase safety, aid compliance and reduce costs.
“That’s why we are trying to reach them in 2026. We can make a real difference to their working lives.
“It’s very difficult to find effective channels through which we can communicate with those managing smaller fleets, often as part of another role.
“They probably don’t read the fleet media, take part in fleet webinars or visit fleet industry events. Their entire contact with the sector might be limited to their leasing company and their local dealership.
“Therefore, we are calling on fleet managers and others across the industry to help. If you know anyone in this position, please tell them about us and the support we provide.
“At £99, even if we help someone with one problem, that amount is probably recovered many times over.
“If there is a barrier to entry, it’s that those managing small fleets often believe they need to be an industry professional to join the AFP, which is not the case at all.
“We’re here to help everyone and anyone who manages a fleet, and welcome all in a friendly and collegiate atmosphere.”
Pal Dehal, operational support manager at ITS Technology Group manages the company’s fleet and is an AFP member.
Dehal said: “Joining the AFP was invaluable when I was asked to create a new fleet policy for our 18‑vehicle operation.
“The resources and support — especially the WhatsApp group where members openly share their expertise — made the process far easier.
“I’d recommend AFP membership to anyone with fleet responsibilities, regardless of fleet size.”
