Alliance Automotive rebrands Commercial Vehicle Components to NAPA Auto Parts – Commercial

The rebrand integrates the commercial division with the existing NAPA Auto Parts UK & Ireland network, establishing a combined presence of over 290 stores.

16 April 2025

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Alliance Automotive Group UK & Ireland has rebranded its commercial vehicle subsidiary, Commercial Vehicle Components, to NAPA Auto Parts – Commercial, creating an expanded network for van and commercial vehicle operators across the UK and Ireland.

The rebrand integrates the commercial division with the existing NAPA Auto Parts UK & Ireland network, establishing a combined presence of over 290 stores. This local network is further supported by more than 6,000 NAPA Auto Parts locations globally, providing trade customers with greater access to commercial vehicle components.

Robin Hill, general manager of NAPA Auto Parts – Commercial, said: “We’re thrilled to launch NAPA Auto Parts – Commercial in the UK & Ireland. Building on the success of the light vehicle store rebrand, we’re excited to contribute to the ongoing growth of the NAPA network.

“Representing a brand that has delivered best-in-class service and support for over 100 years is a testament to the progress we’ve made with the NAPA Truck brand so far alongside our key supplier partners.

“Our goal moving forward is to continually enhance the customer experience, and this investment highlights our commitment to continue providing a best-in-class commercial vehicle solution to the market.”

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