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AlphaCity car sharing journeys surge nearly 20% to top a million miles

BMW 530e city
AlphaCity is rolling out more BMW and MINI hybrids for low CO2 car sharing

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18 December 2017

 ALPHABET reports that its corporate car sharing platform is booming as AlphaCity car sharing journeys surge nearly 20% this year – at the end of November the company had seen an 18.68% rise in bookings compared with the total in 2016.

For a second year in a row, Alphabet’s corporate, SME and public sector customers using AlphaCity vehicles in their fleets drove over one million ‘shared miles’ on British roads.

Up to the end of November, UK AlphaCity car sharing journeys totalled 1,016,282 miles as a result of 23,391 bookings by users (compared with 19,709 bookings for the same time last year). This means the average journey length for a shared vehicle has reduced to 43 miles, while each vehicle continues to average over 30 employee users per vehicle.

Daniel St.Claire, carsharing & e-mobility manager at Alphabet, commented: “With a range of low and zero emission BMW and MINI vehicles of various bodystyles now available with the car sharing technology, fleets of all sizes are looking at AlphaCity as a solution to their short term mobility needs.

“This year the average CO2 output for the entire AlphaCity fleet is just over 100 g/km and with the increase in take-up of electric and hybrid vehicles the expectation is that this will decrease further. This year we’ve also added the new BMW 5 Series and MINI Countryman PHEV to the AlphaCity product line-up so there’s a vehicle to suit every business journey.”

Nick Butler, Alphabet’s head of mobility services, said: “We’re really pleased to see that not only have our customers surpassed a million ‘shared miles driven’ again this year in their AlphaCity vehicles, but also thanks the dedication of the AlphaCity team and our field-based mobility consultants we’ve dramatically increased vehicle utilisation.

“Subsequently the number of journey bookings in shared-usage AlphaCity vehicles has increased by nearly 20%.

“One of our first-ever AlphaCity customers is currently reporting 90% usage of their vehicles during working hours, which is a terrific achievement, particularly where utilisation of the vehicle fleet is a key measure of success for both for the organisation and for their employees.

“What is really pleasing for us is that across all our UK customers we’re achieving a Net Promoter Score (NPS) of 9.61 out of 10 in terms of users’ likelihood to recommend the AlphaCity service to a friend or colleague after using it themselves. ‘Word of mouth’ and peer recommendations are invaluable for a new product or service and we’ve worked hard to ensure our customer service levels this year are a first class, premium experience.

“Shared mobility requires a mindset shift in the industry and with fleet decision makers; it’s not about the sheer number of vehicles you have on fleet, it’s about how you use them to deliver more mobility with less vehicles. The key questions for successful shared mobility are around how often your vehicle assets are being employed, the number of people who can access them and ultimately the number of employee journeys which they are providing solutions for.

“Looking forward into 2018, we’re keen to continue our innovation in this area with the expansion of our AlphaCity technology into ‘multi-make’ vehicles and also Light Commercial Vehicles following a successful trial earlier this year.”

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