IN 2014, Arval branched out into the brave new world of social media; it is now reaping the rewards of its hard work.
Its social media presence is now one of the leading lights in the vehicle leasing industry – Arval is engaging with businesses and drivers across Twitter and Facebook on a regular basis.
In less than one year, Arval has approaching 11,000 Facebook Likes and over 2,000 Twitter followers – both channels are expanding continuously and engagement levels in posted content is high.
5 reasons why social media is important for leasing companies
Arval made the decision to invest in social media for a number of reasons. They felt that:
- Social media is a modern method of communication for people to receive and digest information
- Smartphone and tablet use has greatly increased the accessibility of social media portals allowing new audiences to be penetrated
- Social media is an easy way for customers, potential clients and drivers to get in touch with one another
- Facebook and Twitter are a useful platform to post interesting and informative updates to audiences who are interested in the company that they are following
- Social media is excellent for brand awareness
When we launched social media we knew that we were doing it for sound reasons, in particular to provide useful information to our customers and drivers in a format that is accessible to them
Robert Pieczka, Marketing & Insurance Director at Arval UK said;
“When we launched social media we knew that we were doing it for sound reasons, in particular to provide useful information to our customers and drivers in a format that is accessible to them. However, I don’t think at the time we anticipated what a successful communications channel it would provide.
“It is essential that leasing companies can utilise the latest technology to support their customers and drivers. Social media is a great example and a strategy built around interesting, unique and useful content is making a positive difference for our users.”
Arval Smart Experience
The Arval Smart Experience is a digital solution which includes tablet optimised information resources and dashboards for fleet managers. It also includes apps for drivers by utilising GPS on their phones.
Arval’s social media presence forms part of this package. All Arval Smart Experience perks are provided free of charge to Arval customers and their drivers.