Autorama selects new e-procurement platform

AUTORAMA Group has selected Ebbon-Dacs’ e-procurement platform, Leaselink, to handle all new vehicle orders across its three main brands.

Hemel Hempstead-based Autorama, which has experienced rapid growth in the last four to five years, is one of the UK’s largest credit brokers and operates a fully funded fleet of around 45,000 vehicles.

The business operates across three main brands: Vanarama, which specialises in sales of light commercial vehicles; Motorama which provides new cars to both B2B and B2C customers; and Pick-up Direct which handles sales of new pick-up trucks.

The Group orders some 15-16,000 new vehicles a year across its three business lines, and had previously relied on manual processes and spreadsheets. However, these were neither scalable nor could they cope with the pace of growth the business had witnessed.

To identify a more efficient and fully automated alternative, Chief Commercial Officer Jo Elms headed up a selection and implementation project which began by evaluating the main e-procurement platforms in the UK.

It quickly became apparent that Ebbon-Dacs’ Leaselink solution was not only the most widely used platform by both dealer groups and the industry as a whole, but it was the most transparent, easiest to use and most readily recognised.

The Autorama Group has some 60 supplying dealers on its system but a central core of around a dozen groups supply the bulk of new vehicle orders.

Elms said: “They were all familiar with and regular users of Leaselink which made our decision even easier.“