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BMW iX electrifies the Business Motoring Award judges

The iX has a Head-Up Display optimised by voice, touch and gesture recognition, cloud-based BMW Maps for greater accuracy and speed and a real-time projection of traffic conditions. As a technology flagship, the iX is the first to include Shy Tech, where physical features of the car are invisiblefrom view until you need them, providing innovation with purpose but without distractions for drivers.
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25 April 2022

THE BMW iX will add electric performance to any forward-thinking fleet manager, as well as a spacious, lounge-like interior to keep drivers focussed on the road ahead, with a range of up to 380 miles.

That’s what made the iX stand out in the eyes of the judges in this year’s Business Motoring Best Large EV Award.

The iX has a Head-Up Display optimised by voice, touch and gesture recognition, cloud-based BMW Maps for greater accuracy and speed and a real-time projection of traffic conditions. As a technology flagship, the iX is the first to include Shy Tech, where physical features of the car are invisible from view until you need them, providing innovation with purpose but without distractions for drivers.

Thanks to fifth-generation eDrive technology and a fully electric all-wheel drive system, the iX produces zero driving emissions and has a BIK rate of just 2% in 2022-2024.

The car is based on BMW’s iNext concept previewed at the 2018 Paris Motor Show, the iX is roughly the same size as the X5. The 322bhp xDrive40 model is the entry model and has a range of up to 257 miles from a single charge from its 71kWh battery, while BMW claims the top-of-the-range 523bhp xDrive50 version can achiever up to 380 miles, using a bigger 105.2kWh battery.

The entry Sport trim includes 21-inch alloy wheels, four-zone climate control, heated front seats and ​​BMW’s Live Cockpit Professional media setup with a head-up display function.

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Chris Wright

Chris Wright

Chris Wright has been covering the automotive industry nationally and internationally for 30 years. Following spells with consumer titles he became News Editor of Automotive Management (AM), Editor of Automotive International, International Editor for Detroit-based Automotive News, and Editor of Dealer Update. He has also co-authored several FT Management Reports and contributes regularly to Justauto.com

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