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BMW opens its doors to small businesses

OWNER/DRIVERS of small businesses who fancy a BMW will now find a more welcome greeting from BMW dealers.

Previously turned away at the company’s smoked glass doors for being too small to qualify for contract hire from BMW Corporate Finance, it’s now all change. The 10+ car qualifying criteria has been removed. It means if you’re the sole proprietor of a small business, you can now benefit from BMW contract hire offers.

Adam Harley, the head of BMW Corporate Finance, explained: “Dealers are currently very focused on the small business user. So, to assist them in this area, we have removed the minimum fleet size restriction and provided a consistent, attractive pricing proposition for their local business development activity. This allows dealers to offer competitive contract hire rentals for small business customers.”

BMW Corporate Finance is a trading division of leasing company Alphabet. Alphabet, which operates car leasing for all car makers, still maintains its minimum 25-car entry point for car finance.

Mark Sinclair, head of Alphabet added: “18 months ago we reduced the 25-car threshold for BMW Corporate Finance to businesses with more than 10 cars. Now we will deal with any corporate business introduced through a BMW dealer. This is designed to make a clear and simple split between retail and corporate business.”

Further information

For more comment on BMW’s new approach to small businesses, read the editor‘s blog Meeting BMW’s Stephen Chater

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30 November 1999

OWNER/DRIVERS of small businesses who fancy a BMW will now find a more welcome greeting from BMW dealers.

Previously turned away at the company’s smoked glass doors for being too small to qualify for contract hire from BMW Corporate Finance, it’s now all change. The 10+ car qualifying criteria has been removed. It means if you’re the sole proprietor of a small business, you can now benefit from BMW contract hire offers.

Adam Harley, the head of BMW Corporate Finance, explained: “Dealers are currently very focused on the small business user. So, to assist them in this area, we have removed the minimum fleet size restriction and provided a consistent, attractive pricing proposition for their local business development activity. This allows dealers to offer competitive contract hire rentals for small business customers.”

BMW Corporate Finance is a trading division of leasing company Alphabet. Alphabet, which operates car leasing for all car makers, still maintains its minimum 25-car entry point for car finance.

Mark Sinclair, head of Alphabet added: “18 months ago we reduced the 25-car threshold for BMW Corporate Finance to businesses with more than 10 cars. Now we will deal with any corporate business introduced through a BMW dealer. This is designed to make a clear and simple split between retail and corporate business.”

Further information

For more comment on BMW’s new approach to small businesses, read the editor‘s blog Meeting BMW’s Stephen Chater

Car finance now available for owner/drivers

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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