Car club key strategy aims include:
- Driving the uptake of car clubs in London’s commercial fleets;
- Monitoring the impact of car clubs;
- Transforming London’s public sector fleets;
- Helping Londoners ditch private car travel;
- Easy to use smarter parking facilities;
- Promotion of low-emission vehicles;
- Elevating the profile of car clubs in London.
Car clubs operate in 25 of the 33 London boroughs but low awareness remains a major barrier to car club growth.
The BVRLA already represents a number of leading Coalition members, including Europcar, Hertz, Zipcar, Bolloré, car2go and DriveNow.
Joseph Seal-Driver, UK director of DriveNow, said: “DriveNow launched in London to contribute to the existing mobility mix, offering Londoners all the flexibility and spontaneity that car ownership offers, without any of the cost or responsibility of ownership. That we have seen over 10,000 customer registrations within three months of launch highlights that DriveNow is fulfilling a very clear need in the business area. We ensured that DriveNow became a member of the BVRLA at launch as we wanted to belong to a trade body that promotes our shared values of professionalism and best in breed customer service. Being a member of the BVRLA can only assist us in our goal of making car sharing services a mainstream transport choice for Londoners as soon as possible.”
This week DriveNow added 30 electric BMW i3s to its existing London car sharing fleet.
