MOTORS has introduced a new AI-powered search function and expanded its Cazoo marketplace to include used vans, marking the latest phase in its investment to develop a buyer-first digital platform.
The changes aim to simplify the customer journey while increasing lead value for dealer partners.
The AI Discovery Tool uses machine learning to interpret search terms such as “reliable family car” or “eco-friendly city runaround”, ranking results based on lifestyle relevance rather than exact keyword matches. Integrated into the Cazoo app, which has surpassed 600,000 downloads in the past year, the tool has already improved conversion rates compared to traditional search functions.
Lucy Tugby, marketing director at MOTORS, said: “Our investment in the AI Discovery Tool is a core part of our Right For You brand promise with our commitment to transform Cazoo into a buyer-first challenger marketplace that drives both high volume and high value leads to our dealer partners.
“This new search tool is an example of how we’re using advanced tech to simplify the buying journey and help customers find the right vehicle, faster.”
Cazoo has also added used vans to the platform, offering dealers a new way to reach both retail and business buyers. The site now hosts more than 30,000 used vans.
Tugby added: “We recognise that light commercials are an important part of the used vehicle mix of many of our dealer partners.
“Our investment provides a powerful new route to market for dealers supporting their need to reach in-market retail and business buyers. We’ve been encouraged by the significant stock uplift and high levels of buyer activity, indicating the addition of vans is already unlocking new value for dealers.”
The update follows the recent launch of a multi-channel brand campaign for Cazoo and supports existing partnerships with the British Motor Show and Brentford FC.
