Cinch urges drivers to focus on vehicle safety and observation ahead of winter

As Road Safety Week highlights the importance of ‘safe vehicles’, motoring expert Ben Welham of used car retailer cinch has reminded drivers that staying safe on the roads is about both effective observation and proper vehicle maintenance.

Welham said: “With ‘ineffective observation’ responsible for 32% of fatal collisions on UK roads, according to Department for Transport data, Road Safety Week acts as a timely reminder that safe driving relies on drivers remaining vigilant behind the wheel.”

He explained that “effective observation” means more than simply checking mirrors.

“Drivers need to physically check blind spots before manoeuvring, accurately judge the speed of oncoming vehicles, and anticipate the actions of pedestrians and cyclists,” he said.

As winter approaches, Welham warned that darker mornings and evenings, wet or icy roads, and reduced visibility make observation even more critical.

“Observation is only half the battle,” he added. “Your vehicle also needs to be roadworthy to help keep you and other road users safe.”

Cinch highlighted three key vehicle checks to help prevent accidents:

Tyres – Drivers should regularly inspect tread depth and pressure, ensuring tyres meet the legal minimum of 1.6mm. “Bald tyres reduce grip, especially in wet and icy conditions,” said Welham. “In a pinch, you can use a 20p coin to check tread depth — the grooves should cover the outer ring of the coin.”