Citroen sets up small business dealers

Local focus for 30 specialist outlets

Citroen is setting up 30 dealers to specialise in helping small businesses. These will be in the major conurbations. The small business sales managers have received specialist training – including the Institute of the Motor Industry (IMI) accreditation. “We want to develop our relationship with the local business market place,” commented Ian Hughes, head of fleet and remarketing, Citroen. “We are good at selling vans to small businesses. Now we need to develop the car side,” said Hughes. The small business dealers will have the complete range of cars and light commercial vehicles. There will also be demonstrator support for small business access to test drives.