Corporate car sharing the Business Car Manager way
FOUND myself parking next to one of Alphabet’s AlphaCity cars last week during a visit to the company’s HQ in Hook, Hampshire, last week.
Alphabet is a business car leasing and management company. Its actually owned by BMW, but offers every marque you wish.
However, Alphabet has been moving quickly away from such a narrow definition of its services.
Alphabet now prefers to call itself a mobility solutions provider. It’s a smart move – looking ahead to service our future business mobility requirements.
Part of Alphabet’s portfolio is AlphaCity, a corporate car sharing programme designed to help larger companies dispense with pool car arrangements through more efficient use of mobility solutions.
Later this month I’ll be attending AlphaElectric, Alphabet’s latest business mobility solution for plug-in electric cars – such as the Nissan Leaf and BMW i3. The plan is to raise business take up of electric cars (EVs) over the next three years.
But back to AlphaCity.
My Audi A3 Sportback may not be labelled up like the AlphaCity BMW in the picture, but we had done our own bit of SME business car sharing.










