VEHICLE transport company, CRC, has found that moDel, the market-leading electronic vehicle delivery and collection solution from technology solutions provider, Ebbon Automotive, has been ‘transformative’ for its business since switching from an outmoded paper-based system.
The collection and delivery solution, moDel is already set for another record year with deliveries of 339,661 in the four months to April 2023, up 24% compared to the same period last year.
Michael Terry, Head of Commercial – Logistics, said: “We have been especially pleased with the performance of moDel in the vehicle logistics sector where it has become firmly established as the new vehicle delivery solution of choice, and where we have added eight new companies, of which CRC is one, to our client portfolio so far this year.”
Formed in 2013 by Matthew Creak, CRC delivers around 150-250 new vehicles per month to both fleet and retail customers on behalf of leading dealer groups such as Lookers plc and Sytner Group.
CRC also delivers sports, prestige, and high value super and hyper cars for specialist dealers, private owners and collectors, using a fleet of transporters, enclosed trailers and pick-up trucks.
Head of Operations Simon Lovegrove joined the business from Lookers at the start of the year where, in his previous role in corporate sales, he was accustomed to using moDel for leasing company customers.
Lovegrove said: “When I joined CRC, I had the brief to grow the business by implementing new systems, increase productivity and streamline processes. moDel has definitely allowed us to do that and we’ve seen a 20% increase in our business directly as a consequence. We are now recruiting new staff to cope with the increased level of work.”
CRC has seen a number of major benefits since employing moDel including praise from end user customers for the increased levels of professionalism and efficiency, said Lovegrove.
“Everything that was paper before is now electronic at both point of collection (POC) and point of delivery (POD). Before we used moDel, we found paper transactions were prone to error and duplication.
“Now, everything goes straight into our back-office system electronically, providing instant confirmation to ourselves and our clients that their vehicle has been delivered safely, while it is very easy for the drivers to use so we get fewer errors.”
Lovegrove said the system was very popular with delivery drivers who no longer needed to phone the office to find out where the day’s deliveries were going.




