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Dean is Ford’s new marketing chief

Mandy Dean will be responsible for all of Ford’s product and communication marketing in the UK, reporting to Andy Barratt, chairman and managing director, Ford of Britain.
Mandy Dean Ford of Britain Marketing director
Mandy Dean

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7 January 2019

MANDY Dean is the new Marketing director at Ford of Britain, taking over from Lisa Brankin, who was appointed Sales director following the retirement of Kevin Griffin.

Dean will be responsible for all of Ford’s product and communication marketing in the UK, reporting to Andy Barratt, chairman and managing director, Ford of Britain.

Previously Marketing Communications manager, Dean led the all-new Focus “Beauty of Change” and the Ford and Time to Change “Elephant in the Transit” campaigns.

She joined Ford in 1995 on an undergraduate programme, completing two part-time degrees; a BA(hons) Business degree and an MSc in Executive Management.

After graduating, and working in various roles in Manufacturing, Purchasing and Logistics, Dean moved to Sales and Marketing in 2000.

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Chris Wright

Chris Wright

Chris Wright has been covering the automotive industry nationally and internationally for 30 years. Following spells with consumer titles he became News Editor of Automotive Management (AM), Editor of Automotive International, International Editor for Detroit-based Automotive News, and Editor of Dealer Update. He has also co-authored several FT Management Reports and contributes regularly to Justauto.com

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