Automotive TV presenter Paul Cowland (pictured) has been appointed as the first brand ambassador for Envoy Tyres, a new entrant to the UK tyre market that will soon launch products including specialist van tyres.
Cowland, who has worked with brands including Isuzu, brings over 30 years of industry experience to help raise awareness of the importance of tyre maintenance for commercial vehicle operators.
Of particular interest to van operators is Envoy’s upcoming Vertra tyre – a dedicated summer van tyre that the company says offers longevity and durability even under heavy loads and demanding delivery schedules.
The tyre is one of four products that Envoy is preparing to bring to market, with the others targeting passenger cars, performance vehicles and SUVs.
Cowland said: “I’m really looking forward to spreading the word about Envoy and also showing consumers why they should be putting tyres and tyre safety higher up their ‘to do’ list.
“Tyres often get overlooked in our busy everyday schedules, but it’s one of the most essential components of your vehicle.
“Checking your tyres regularly to ensure they are fresh, legal and correctly inflated should be as essential as putting on your seatbelt.”
Cowland added: “For a lot of us, we just want a tyre that’s easy and suits our everyday driving needs, which is exactly what Envoy Tyres is all about – championing everyday motorists looking for value and helping them to get the most from their cars without overcomplicating things.
“The brand has launched some great core products, and I am looking forward to making some great content with the team that gets people talking about their tyres more.”
The company is positioning itself in the value sector, aiming to provide quality products at accessible price points – a proposition likely to appeal to cost-conscious van operators and fleet managers.
Peter Cross, CEO of Envoy Tyres, said: “We’re thrilled to finally bring Envoy Tyres to market. Envoy will offer the value tyre sector an innovative product with modern tread patterns and high levels of quality, whilst driving a better deal for motorists.
“The partnership between Envoy and Paul goes hand in hand, his extensive automotive experience is invaluable, and it’s something we know will resonate well with our customers.
“Paul’s wealth of knowledge will help further establish ourselves within the sector, whilst also demonstrating to consumers why Envoy is the right choice for them.”
