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Europcar assists London Borough of Camden with fleet electrification

Europcar quickly identified that a large proportion of Camden's fleet could be replaced with electric alternatives.

Europcar Camden
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Europcar has worked with the London Borough of Camden on a fleet electrification project, as it aims to reach net-zero by 2030.

Europcar quickly identified that a large proportion of Camden’s fleet could be replaced with electric alternatives.

The first Volkswagen eTransporter, Renault Kangoo E-Tech and Vauxhall Vivaro Electric vans have already been delivered.

Some vans have been fitted with racking, roof bars, pipe carriers and steel tool vaults, finished in a Camden livery.

Camden did not want to commit to three to five-year leases or outright purchases, so opted for a flexible long-term rental agreement with Europcar.

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Europcar worked with the council to identify which vehicles would best suit its operations.

The firm also delivered a training programme for the council’s drivers to ensure the transition was smooth.

Topics covered included charging, regenerative braking, maximising range and the impact of driving style and weather on range.

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Tom Middleditch, head of B2B marketing and sustainability spokesperson at Europcar, said: “Camden is committed to leading by example and addressing its own operational emissions.

“We worked closely with Camden to monitor use and driver feedback and have been able to quickly correct misunderstandings and inefficient charging habits that led to some concerns among drivers.

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“In the first few weeks of implementation, some drivers reported that they were having issues with the range of the eVans supplied and did not believe they were fit for purpose.

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“However, by accessing real usage data from the vehicles supplied, the Europcar team could see the vans were actually performing well.

“On average the first six vehicles supplied covered 119 miles per week, which was well within the vehicles’ range.

“Plus, we could see that one user had charged their vehicle 14 times in one week. This was clearly a not surprising reaction to being asked to use a new drive train, but was not necessary.”

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