DAILY rental experts Europcar is pulling together its diversified strands of business under the Europcar Mobility Group banner.

The Europcar Mobility Group represents its wide range of services: car rental, van and truck rental, chauffeur services, car sharing and peer-to-peer car-sharing.

Caroline Parot, Europcar Mobility Group CEO, said:

“Our customers’ expectations and needs are rapidly evolving, and we all know now that the traditional model of owning a car doesn’t fit-for-all anymore. Furthermore, thanks to technology and digital innovation, there are now many other smart and cost-effective solutions to get from one point to another, and that’s what really matters for people.

“In this context, there is a clear need for global mobility providers, making people’s lives easier. We are convinced that we are in a very good position to play our role as a leader in this paradigm shift. We want to be the preferred ‘Mobility Service Company’ by offering attractive alternative solutions to vehicle ownership.

“Considering the identified market needs and our main strengths – among which are a comprehensive worldwide network and renowned expertise in fleet management – we believe that fulfilling this mission will allow us to sustainably create value and growth.”

Europcar has been on an acquisition spree over the last few years to position itself for the increasing demands of a digital, mobilised demand-led transport.

These have included Ubeeqo, a European start-up specialised in car-sharing, and Brunel, a provider of chauffeur services.

It has also bought Scooty, a scooter-sharing start-up along with minority investments in Snappcar, the second largest international peer-to-peer car-sharing player in Europe, and Wanderio, a multimodal search and comparison platform.

The group has also extended its reach in the daily rental market. In 2017 it acquired low-cost car rental firm Goldcar, and Buchbinder, one of the major vehicle rental leaders in Germany.

Europcar Mobility Group companies

Europcar – European leader of car rental, van and truck rental

Goldcar – Low-cost car rental leader in Europe

InterRent – Mid-tier car rental specialist (leisure-focused)

Buchbinder – One of the major car rental leaders in Germany

Ubeeqo – European start-up specialised in car-sharing (B2B & B2C)

Bluemove – Spanish car-sharing company

GoCar – Irish car-sharing company

E-car Club – UK based electric pay-per-use car club

Scooty – scooter-sharing start-up

Brunel – a London based chauffeur-services company.

Snappcar*: second largest international peer-to-peer car-sharing player in Europe

Wanderio*: multimodal search and comparison platform

*Denotes minority shareholding