Europcar Mobility Group UK has introduced a major initiative to accelerate electric vehicle (EV) adoption among its business customers by introducing price parity between EVs and petrol or diesel (ICE) vehicles.
From April 2025, business account holders will be able to rent electric vehicles at the same cost as their ICE counterparts, removing a key financial obstacle to sustainable mobility.
Due to the higher purchase costs of EVs, rental prices have traditionally been more expensive than petrol or diesel models. Europcar aims to break down this barrier, encouraging more businesses to opt for electric rentals instead of committing to a lease or purchase.
By offering electric cars and vans at the same price as ICE models, Europcar aims to reinforce its commitment to supporting businesses in their sustainability goals without additional rental costs.
Tom Middleditch, Head of Electric Mobility at Europcar Mobility Group UK, said: “We understand that cost is a significant factor for businesses considering electric vehicles.
“The Europcar EV barometer for 2024 revealed that the cost of purchasing and maintaining an EV is a barrier for around 40% of fleets. We believe that by eliminating the price difference for rental, we’re making it easier than ever for our business customers to experience the benefits of electric mobility and contribute to a greener future.”
He added: “Electric rental is not only a more sustainable short-term fleet solution; it is also a great way for businesses to future-proof their operations. Instead of purchase or lease, renting provides the flexibility while electric technology continues to evolve.”
The price parity initiative applies to business account customers across Europcar Mobility Group UK’s extensive network from 1st April 2025. Available electric models include hatchbacks, SUVs, saloons, and vans, such as the Skoda Enyaq, Jeep Avenger, Mercedes EQ range, and Renault Kangoo.
“The transition to electric vehicles is happening, and we want to help customers through that daunting journey,” added Middleditch. “We are focused on removing barriers and believe that taking price out of the equation will support more businesses to adopt EVs with the flexibility of rental enabling them to go at a pace which suits them.”
