Europcar Mobility Group UK has launched a digital marketing campaign, titled ‘Europkarma’, aimed at highlighting the flexibility of rental solutions for medium-sized enterprises.
The campaign aims to engage with business customers and promote adaptable company car and van fleet management solutions.
The year-long initiative will be executed by GroupWhistle, a specialist automotive communications agency founded by senior PR and marketing professionals from Formula 1.
The ‘Europkarma’ campaign was designed to offer a light-hearted take on the complexities of fleet management, while highlighting Europcar’s commitment to providing flexible and reliable rental solutions.
The campaign will run across multiple digital channels, including digital audio platforms, which will serve as the campaign’s core, and paid and organic social media.
Tom Middleditch, business to business marketing manager at Europcar, said: “We recognise that fleet management can be a complex and sometimes stressful process, especially for medium sized enterprises.
“With ‘Europkarma’, we aim to demonstrate that we understand the challenges our business customers face and that we’re committed to providing them with flexible and reliable solutions, all while bringing some extra cheer to their day.”
Lindsey Webb, chief operating officer at GroupWhistle, said: “We’re hugely excited to see the Europkarma creatives break cover, and we have to commend Europcar for embracing the concepts so enthusiastically.
“We’re thrilled to partner with Europcar on this innovative campaign. Europkarma allows us to use humour and audio to connect with business customers in a fresh and memorable way.”
