Fleet Alliance has discontinued its consumer-focused leasing brand Intelligent Car Leasing (ICL), saying it will now focus entirely on its growing B2B channels and salary sacrifice offering.
The Glasgow-based fleet management and leasing specialist launched ICL in 2013 during a boom in private new car registrations. However, following a decline in the consumer market post-COVID and strong growth in fleet driven by electrification, the company said the brand no longer aligned with its core strategy.
Chief executive Andy Bruce said: “Whilst Intelligent Car Leasing made a positive contribution over the time we had it, increasingly it didn’t fit with our central proposition as a sustainable mobility provider. Our core competency is in providing outstanding levels of fleet consultancy, fleet management and salary sacrifice provision. All these markets are growing for us at pace as companies seek to decarbonise, and we have decided that is where all our focus should lie.”
Bruce confirmed that all existing ICL customers have been transferred to Fleet Alliance and will continue to receive the same level of service. “Whilst we’re retiring the ICL brand and closing it to new business, we intend to maintain our relationship with the many customers we’ve looked after over the years and will continue to offer them compelling offers and great service under the Fleet Alliance brand,” he said.
Fleet Alliance says battery electric vehicles (BEVs) and plug-in hybrids (PHEVs) now represent 82% of its new car orders, with expectations that the figure will rise to 90% during 2025. According to SMMT figures, BEVs accounted for more than 25% of new car registrations in February, growing 42% year-on-year.
“Companies are making great strides as they pursue their Environmental, Social and Governance agendas,” added Bruce. “As a sustainable mobility business, we need to be in a position to respond and enable that transition to low carbon transport. Concentrating fully on this business is the right thing to do, which means dropping our interest in the Intelligent Car Leasing brand.”
