Fleet Assist appoints customer success director

The newly created role will focus on working with Fleet Assist’s IT, product development and business development teams to stay aligned to the needs of its customers.

M By Milly Standing

24 September 2026 2 min read

Fleet Assist has appointed Tim Peacock (pictured) into a newly created position of customer success director.

Peacock brings over 20 years of automotive experience to the role, joining Fleet Assist from Micheldever Tyre Services, where he spent the last decade and most recently served as director of wholesale.

His career also includes senior aftersales roles with Volkswagen Group UK and Volvo Car UK.

Peacock’s role focuses on working with Fleet Assist’s IT, product development and business development teams to stay closely aligned to the needs of its 50 plus leasing, rental and salary sacrifice customers as the SMR sector continues to change at pace.

As the Service, Maintenance & Repair (SMR) sector evolves, Fleet Assist said the focus will be on collaboration, innovation and technology-led solutions that aim to address both today’s operational challenges and those ahead.

Peacock said: “I am very excited at joining Fleet Assist. Its unique agnostic position is uncompromised by competing interests in systems or platforms and remains fundamental to the success of our managed garage network proposition.

“Our role is to help our customers deliver exceptional SMR services to their fleet and driver customers.

“We aim to collaborate more closely to offer technology-led solutions to help them resolve both their short and long term SMR operational challenges.”