GEM Motoring Assist endorsed by Which? as Trusted Trader for roadside recovery

GEM Motoring Assist has been endorsed by Which? as a Trusted Trader for roadside and recovery services, following a comprehensive independent review of its operations.

The endorsement recognises businesses that treat consumers honestly and fairly and resolve issues promptly.

Which?, the UK’s largest independent consumer organisation with more than 1.35 million members, awards Trusted Trader status only to companies that meet rigorous standards of professionalism, transparency and customer care.

To achieve the accreditation, GEM Motoring Assist underwent a detailed assessment covering eligibility and financial health checks, policy wording and compliance procedures, DBS vetting and interviews with vehicle recovery operators.

Which? also surveyed GEM members to verify customer satisfaction and service quality.

GEM satisfied every element of the review process, reinforcing its reputation for transparent practices and high service standards across its roadside recovery operations.

Lee Puffett, chairman at GEM Motoring Assist, said: “We are delighted to receive this endorsement from Which? It is a true reflection of our team’s unwavering commitment to helping motorists – a commitment backed by honesty, integrity and professionalism.

“Becoming a Which? Trusted Trader not only reinforces our promise to deliver the highest standards of service to our members, but also enhances our reputation as one of the UK’s most trusted and dependable motoring organisations.”