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Genesis to stage programme of fleet-focused events

Revised Hyundai luxury brand looks for larger fleet presence.
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20 September 2024

Genesis Motor is staging a programme of events for the fleet and corporate market in October as Hyundai’s upmarket sister brand seeks to increase its presence in the sector.

The immersion days, the firs too which takes place just outside Banbury between Monday 14th and Wednesday 16th October, will include the opportunity to meet the Genesis fleet team and to test drive the brand’s car range.

Genesis underwent major business changes early in 2024, being brought into the wider Hyundai group as a business unit and opening its own branded dealerships. The brand has also
expanded its fleet and corporate team at a time when the market is burgeoning.

Each Immersion Day will be limited to 25 attendees and Genesis is inviting lease companies, key industry partners and SME and corporate customers to register for a place at the events – these will take place between 10am and 3pm each day at Primrose Hill Farm, just north of Banbury.

240920 tim white genesis motor uk
Tim White – going on the road.

Tim White, Head of Fleet Sales at Genesis Motor UK, is looking forward to welcoming guests to the inaugural event where where he says his team will discuss the Genesis difference with the ‘we come to you’ proposition and our all-encompassing five-year care plan.

“For the business-car driver, our business ownership strategy delivers convenience in spades, with each driver having access to a Genesis Personal Assistant who will hand the car over once the sale is complete but then after that they can help with organising servicing, sorting a courtesy car, or even purchasing their next Genesis,” White said.

He added; “With the fleet and business sector accounting for a greater share of cars registered this year than ever before, the feedback we’ve received from new to brand Genesis drivers has been overwhelmingly positive. – these engagements are a great opportunity for Genesis to expand that footprint”.

Fleet personnel can register their interest in the events at [email protected].

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Andrew Charman

Andrew Charman has been a motoring journalist for more than 30 years, writing about vehicles, technology and the industry. He is a Guild of Motoring Writers committee member and has won several awards including for his business coverage.

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