Genesis has unveiled its latest concept vehicles — the X Gran Coupe and X Gran Convertible — for the first time at the Seoul Mobility Show 2025, marking a step forward in the brand’s vision for performance and luxury design.
The two concept cars, derivatives of the G90 flagship saloon, represent expressions of the brand’s ‘Athletic Elegance’ design ethos – dynamic sportiness and open-air luxury.
The global debut took place under the theme ‘Unfold a New Era of Genesis’ at the KINTEX convention centre in Goyang, Korea.
Global head Mike Song said: “In the 10 years since our launch, Genesis has been dedicated to delivering its unique values to more than 1.3 million customers worldwide.
“We aim to seize this opportunity as a launchpad for a new decade, showcasing models that embody Genesis’ pursuit of high-performance technology and future luxury design.”
Both vehicles feature elongated bonnets, steeply raked windscreens and pillarless, frameless doors, with Genesis’ signature Two-Line headlight and taillight design and a diamond-pattern Crest Grille.
The X Gran Coupe Concept incorporates materials such as microperforated olive wood and naturally tanned leather derived from Italian olive oil production.
Its interior is finished with olive-themed lighting, olive motif floor mats and crystal detailing intended to evoke the Mediterranean.
The X Gran Convertible Concept is finished in deep grape hues, inspired by Cabernet Sauvignon from the Livorno region of Italy.
Ilhun Yoon, head of the Genesis Design Center in Seoul, said: “Each concept car is a unique expression of Genesis’ luxury ethos designed to provide a sophisticated and immersive driving experience.”
The Seoul Mobility Show also featured other highlights from the Genesis line-up, including the GV60 Magma Concept, GV80 Black, redesigned GV60 and GV70 models, and the G90 saloon.
Genesis, which entered the European market in 2021, currently operates in Germany, Switzerland and the UK.
The brand offers a range of premium models including three fully electric vehicles, and aims to reach carbon net zero by 2035.
