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Geotab sees fleets reduce fuel waste and accelerate electrification in sustainability report

In the report, Geotab looks at how organisations across five continents are using connected-vehicle data to lower emissions and reduce fuel costs.

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2025 sustainability report EMEA notext@2x
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Findings from Geotab’s fifth annual ‘Sustainability and Impact’ report has revealed how organisations are reducing fuel waste, cutting idling by up to 30%, reducing collisions and accelerating electrification.

Geotab looked at how organisations across five continents are using connected-vehicle data to lower emissions, reduce fuel costs, and improve road safety.

Neil Cawse, founder and CEO at Geotab, said: “Fuel volatility is a reminder that sustainability is a business strategy.

“When integrated with a pragmatic focus on short-term value, sustainability measures can drive both efficiency and profitability.

“Every operational improvement is an immediate, measurable step toward resilience and growth.”

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In 2025, Geotab-connected electric vehicles travelled over 870 million miles (1.4 billion kilometres), as fleets used data to make decisions about vehicle efficiency, driver behaviour and electrification strategy.

The research showed that tarmac reduced idling by 30% within three months, achieved 25% improved fuel economy, and cut speeding violations by 50%.

Cawse added: “Geotab’s greatest contribution to sustainability is helping the transportation industry optimise operations.

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“Everyday we see businesses reduce fuel use, cut emissions and make more strategic choices around electrification using data and AI insights.

“But sustainability is a collective effort, so we must also hold ourselves accountable.

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“This report highlights both the progress of our customers and the steps we are taking as a company to reduce our own impact.”

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Alongside customer impact, the report also outlined Geotab’s own progress.

Geotab’s CDP Climate Change score improved to B, which it said reflected strong performance in environmental policies, risk disclosure, and industry collaboration.

It also gained the EcoVadis Silver Medal sustainability rating, placing Geotab in the top 15% of companies assessed.

Geotab reduced Scope 2 emissions by 42.5% year-over-year (location-based) – an 87.5% reduction from the 2019 baseline.

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It also reduced Scope 3 emissions by 14% through supplier engagement and the adoption of primary activity-based data.

There was also a Climate-Related Disclosure Report, in which Geotab voluntarily evaluated climate risks and opportunities under different future climate pathways.

It also had a Product Carbon Footprint baseline established for the Geotab GO device and core hardware portfolio, to enable targeted reduction across the product life cycle.

Geotab reported that 8,500-plus lbs of devices were recycled through the GO Recycle program, a 52% increase year-over-year.

The company said it continues to work toward its science-based target of reducing absolute emissions across Scopes 1, 2 and 3 by 50% by 2030, with a long-term commitment to reach net-zero emissions by 2040.

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More than $2m (£1.5m ) was provided through the Geotab Electric Vehicle Incentive, which offers employees a subsidy of up to $6,000 USD (£4,500) to purchase or lease an EV.

The company maintains 41 free EV charging stations, offers full reimbursement for employees who commute using public transit, and launched a zero-emission electric pool car programme for business travel in 2025.

Geotab was recognised with a SEAL Business Sustainability Award for its sustainable transportation programme and an EPEAT Purchaser Award for sustainable IT procurement.

The company was also ranked the number one commercial telematics vendor worldwide for the fourth consecutive year by ABI Research.

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