Gofor appoints two business development executives for 2026 growth

Gofor appointed two additional business development executives (BDEs) to support its strategic business focus for 2026.

The fleet management provider recruited Jordon Walsh and Iona Mitchell, who both have backgrounds in digital media.

Both are based at Gofor’s Edinburgh headquarters. Their arrival increases the size of the business development function to six people, which aims to enhance the company’s capability to target further growth in the SME sector.

Graham Lesslie, CEO at Gofor, said: “Expanding our business development function is fundamental to achieving our ambitious growth targets for 2026, so we’re very pleased to welcome Jordon and Iona to the team.

“Their energy, skillset and customer-first mindset will complement our existing capabilities extremely well.

“The timing couldn’t be better. The latest Budget confirmed the importance of electric vehicle adoption and salary sacrifice schemes, so by strengthening our team we’re even better placed to support SMEs during this pivotal period.”

Gofor is adopting an omni-channel business development approach, combining digital-led tools with traditional relationship-building to engage with SMEs.

Walsh said: “I’ve had a very warm welcome from the Gofor team. My approach is to blend my digital expertise with a consultative style to help businesses understand the benefits of our fleet management services – including electrification and salary sacrifice.