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Honda increases corporate team with three new appointments

Honda UK has strengthened its corporate team with a hat trick of appointments which account for over six decades of motor industry experience.
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9 April 2018

HONDA has increased its corporate team with three new appointments

Dave Bolwell has joined as National Fleet Sales Manager; Ben Morris and Dave Lythgoe as Major Account Manager.

Bolwell joins from Listers Group, where he was group fleet sales manager; Morris was responsible for fleet and used car activity at MG; and Lythgoe was at FCA Fiat Chrysler Automobiles as large corporate fleet manager.

Dave Bolwell commented on his appointment:

“I’m delighted to join Honda and get stuck into the role of national fleet sales manager. I’m overseeing all of our major corporate sales and will be liaising with dealerships that are running the Honda Platinum Programme for our business customers. Ensuring we deliver the very best service for customers is my top priority.”

Marc Samuel, Fleet Sales Operations Manager, Honda added:

“Our three new appointments are absolutely key for ensuring Honda can deliver a market-leading service to its corporate customers. Our Platinum Programme is central to our offering, and we are on the cusp of announcing some exciting updates to enhance the fleet experience for drivers. This wouldn’t be possible without the talent and dedication from our team.”

The Honda Platinum Programme is a bespoke service offering advanced training for all dealer principals, sales managers and sales advisors, allowing them to better understand the needs and wants of their fleet and corporate customers. A company car driver can walk into a dealership and receive face-to-face support, ranging from what vehicle is best for their mileage, through to taxation or contract terms, and take up the offer of a 48-hour test drive.

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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