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Hyundai unveils ‘Pleos’ software brand and SDV strategy at developer conference

The announcement was made at the inaugural Pleos 25 developer conference in Seoul today.

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Hyundai Motor Group has launched its new software brand, Pleos, signalling a step in its transformation into a software-driven mobility company.

The announcement was made at the inaugural Pleos 25 developer conference in Seoul today (28th March 2025), where Hyundai also detailed its latest software-defined vehicle (SDV) technologies, strategic partnerships, and ambitions for cloud-based mobility.

Pleos will serve as the cornerstone of Hyundai’s software-centric mobility ecosystem, enabling connected, autonomous, and scalable vehicle solutions through a unified technology platform.

Chang Song, president and head of Hyundai Motor and Kia’s Advanced Vehicle Platform (AVP) Division, said: “Our ultimate goal is to achieve Cloud Mobility, where all forms of mobility are connected through software on the cloud, and continuously evolve over time.”

Pleos integrates a full software stack, including a proprietary vehicle operating system, high-performance chips, cloud infrastructure, fleet management tools and mobility optimisation solutions.

It aims to connect transportation networks with infrastructure and create a seamless experience for users, businesses and cities.

Hyundai’s in-house-developed vehicle OS was designed to improve SDV performance using an advanced electrical and electronic (E&E) architecture.

This includes a high-performance vehicle computer (HPVC) and zone-specific controllers, allowing for modular upgrades and real-time functional expansion.

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Pleos Connect, the group’s next-generation infotainment system, was built on Android Automotive OS and features a smartphone-like interface with multi-window functions and Gleo AI voice control.

It enables personalisation through Pleos ID, a unified user profile accessible across vehicles.

Pleos Connect will debut in vehicles in Q2 2026 and is expected to be rolled out to more than 20 million units globally by 2030.

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To accelerate innovation, Hyundai introduced Pleos Playground, an open development platform offering app developers access to vehicle software endpoints, SDKs, APIs and support tools.

Developers will be able to distribute applications via a dedicated App Market and take advantage of Plug & Play functionality for direct hardware integration.

Hyundai also launched the Next Urban Mobility Alliance (NUMA), a public-private partnership to address urban transport challenges and improve accessibility, particularly for underserved communities.

The group’s Autonomous Vehicle Foundry (AVF) will support the deployment of electric autonomous vehicles globally, offering comprehensive solutions including development kits, certification, and fleet management.

Uber’s head of autonomous mobility and delivery, Noah Zych, announced plans to expand robotaxi services in collaboration with AVF.

Hyundai confirmed a series of high-profile collaborations to enhance the SDV ecosystem, including with Samsung Electronics and Google.

Hyundai announced its plan to implement Level 2+ autonomous driving by the end of 2027. The system will utilise AI-powered perception, deep learning, and neural processing units to make complex driving decisions.

This strategy is part of the Group’s broader goal to develop self-learning vehicles capable of evolving through continuous data-driven improvement.

The Pleos 25 conference featured zones dedicated to SDV development, in-vehicle apps, and smart city solutions. Attendees explored real-time demonstrations, participated in 24 developer track sessions, and engaged in hands-on app development workshops using Pleos SDKs and APIs.

Hyundai Motor Group’s ‘Software-Defined Everything’ (SDx) strategy underpins its broader goal of connecting all mobility services and devices.

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