Isuzu UK has been announced as the official vehicle partner for The Game Fair and Scottish Game Fair 2025, aligning its D-Max range with two of the most prominent countryside events in the UK.
The brand will support both shows with a working fleet, product showcases, and off-road driving experiences tailored to rural audiences.
The manufacturer will provide vehicles for core operational duties including setup, logistics, and breakdown, while also offering attendees the chance to test the Isuzu D-Max in real-world conditions.
Off-road courses will be available at both venues, designed to demonstrate the D-Max’s capabilities including Rough Terrain Mode, 4WD and Hill Descent Control.
Isuzu will play a central role in several high-profile competitions. At The Game Fair, the D-Max is the official vehicle of the Gundog Championships, supporting events such as The Home International Team Competition and The Euro Challenge.
“The vehicle also headlines the Game Fair Challenge, a 50-bird clay shooting contest offering cash prizes and the chance to win a D-Max for 6 months.
George Wallis, head of marketing at Isuzu UK, said: “Being part of The Game Fair and Scottish Game Fair really hits the mark for us.
“These events are a perfect match for our brand and our customers – people who live, breathe and work in the countryside.
“It’s a great chance to show what the 4×4 D-Max can do – whether it’s hauling, climbing or crossing tricky terrain, the D-Max is always game. Let’s just say, we’ll pick up when others get stuck!”
Ashley Cooper, commercial director at The Game Fair and Scottish Game Fair, said: “We’re thrilled to welcome Isuzu UK as a key partner for 2025. Their vehicles are synonymous with capability, reliability and rural practicality – values that resonate deeply with our audience.
“Having Isuzu involved across logistics, on-stand activations, and as headline sponsor of major competitions like the Gundog Championships and Game Fair Challenge, truly strengthens the experience for our visitors.”
The Game Fair takes place from 25th to 27th July at Ragley Hall, Warwickshire, while the Scottish Game Fair runs from 4th to 6th July at Scone Palace near Perth.
