According to Jaguar’s design boss Ian Callum: “The new Jaguar XE is every bit a modern Jaguar; more compact in size but visually striking.
“Customers will expect a great deal from a mid-size Jaguar – it must be practical but premium. We never forget we are designing a Jaguar and that means it must be as exciting to look at and drive as it is brilliant to run and practical to own. We believe we’ve done just that with the Jaguar XE.”
There’s a lot riding on the XE.
Jaguar’s last effort in this market, the X-Type, was at best only a partial success in the face of stiff competition from the German premium brands. Recent models have enhanced the company’s standing but only the XE – if it is good enough – can produce the sort of breakthrough in sales that Jaguar probably needs in order to have a long-term future.
Read more on the Jaguar XE
Click here for Small Jaguar saloon to launch in 2015
