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Network’s Jo Elms appointed commercial director of LeasePlan

581_Elms Jo_Landscape
Jo Elms: promoted from brand director of Network small fleet leasing franchise to commercial director role at LeasePlan

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11 July 2014

Jo Elms
Jo Elms: promoted

JO ELMS, who has led the small business and SME small fleet leasing franchise of Network, has been promoted to the role of commercial director within parent company LeasePlan.

LeasePlan is the second largest leasing company in the UK, and part of the worldwide LeasePlan group managing over 1.3 vehicles worldwide.

Jo has been an expert in the small business and SME small fleet market.  Jo was appointed to brand director from January 2006 at LeasePlan’s direct to SME brand LeasePlanGo (formerly FleetLine) and then became brand director of Network from 2009.

However, now Jo Elms will be looking at a broader role within the LeasePlan empire, saying: “I am excited to be joining the board at a time when LeasePlan has set our plans for strong UK growth, and look forward to working with our customers and franchisees, leading the Commercial Division and strengthening our position in the market as the leaders in leasing.”

Jo Elms was a key judge in our inaugural and highly successful Small Fleet Leasing Awards, providing an expert perspective on the small fleet leasing market.

The appointment of Jo Elms comes on the back of driving growth in the SME sector

Matt Dyer – who recently took over as managing director of LeasePlan following the departure of former MD David Brennan – said on the appointment of Jo Elms:

“Jo’s in-depth experience of the financial and automotive sector will help strengthen the board’s ability to work with the opportunities and challenges presented by the industry.

“Her record of driving growth in the SME sector and experience driving strategic improvement is an excellent complementary asset for our business.

“It’s also my firm belief that greater representation of women in executive directorships is a signal that LeasePlan UK is ensuring women are progressing through the talent pipeline.”

Matt Dyer was formerly commercial director at LeasePlan before moving to the LeasePlan hot seat.

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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