RENAULT has a new man at the helm: Ken Ramirez is the new managing director.

Ken joins Renault from the company’s Alliance partner Nissan, where Ken was managing director of Nissan Latin America and the Caribbean.

Ken Ramirez succeeds Thierry Sybord who is moving to a new senior role in Europe, currently to be announced.

“Under Thierry’s leadership, Renault has made significant progress through its business evolution plan,” commented Ken on his appointment. “I look forward to continuing to rebuild our brand value and market presence in the months ahead.”

There’s plenty for Ken Ramirez to get his teeth stuck into.

Renault has just launched the all-new Clio, and is preparing its electric Zoe supermini – see Renault Zoe: game changer or plus ca change? – for early summer.

In addition, Renault is currently rolling out the good value Dacia brand with its range of Duster, Sandero and Sandero Stepway models – see New Dacia Sandero from £69 a month.