Author: Ralph Morton
Welcome back Kevin Rose.
Kevin, well known here as a director of SEAT and then of the Audi brand, is moving back from his most recent appointment within the Volkswagen Group in China, to take up the appointment as its new member of the board for sales and marketing.
Kevin joins Bentley from Volkswagen Automotive in China where he held the role of executive vice president for sales at FAW-Volkswagen Joint Venture.
Kevin succeeds Alasdair Stewart who takes up a new role as Skoda UK’s brand director.
The Kevin Rose CV is becoming formidable. He has extensive international sales experience gained during a 30 year career with Volkswagen Group brands. In his most recent role at the FAW-Volkswagen Joint Venture he increased sales, developed the network and strengthened the Volkswagen brand position in China.
Prior to this Kevin was based at Volkswagen Group’s head office in Wolfsburg, where as executive director – sales for the Volkswagen brand he was responsible for sales in North and South America and key global markets outside Europe including Russia and India.
Kevin also has significant experience within the UK automotive industry having previously acted as managing director of SEAT UK and subsequently Audi UK where he was renowned for improving the company’s brand image and closing the sales gap between Audi and rivals BMW and Mercedes.
Kevin, who is 55, is a native of Great Britain and will commence his new role on 1 May 2012.
Welcoming the announcement Wolfgang Duerheimer, Bentley’s CEO said: “I am delighted to welcome Kevin to the Bentley team. He brings to Bentley a wealth of international sales experience which is underpinned by solid roots in the British automotive industry.
“Bentley has ambitious plans to increase our sales volumes, expand our global network and launch a new SUV. We look to Kevin to build on our sales success in 2011 and help us achieve and exceed these objectives going forward.
- Also read: Alasdair Stewart appointed director of Skoda
“I would also like to thank Alasdair Stewart for the significant contribution he has made to Bentley. Our 2011 sales growth of 37% was a huge achievement and a reflection of his expertise and commitment to the company. We wish him all the best in his new role at Skoda.”
Kevin Rose commented on this latest business car news: “The move to Bentley and the luxury automotive sector is an exciting new challenge. Bentley is the ultimate brand for luxury and performance and I see huge potential for global growth. I look forward to working with the Bentley team and dealer network to identify new customers and markets and build on the strength of the brand today.”