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DRIVER fleet coaching technology and rewards platform Lightfoot has announced that Software as a Service (SaaS) businesses leader, Bob Mann, has been appointed as Chairman of the Devon-based green-tech company.

 Currently Chair of Openbravo,, Social Value Portal, ethiXbase, and a board member of Zift, Bob Mann is widely recognised as a pioneer in the SaaS space. He previously ran the European operations of several US software companies, including Siebel Systems, and rapidly turned Relayware – now part of Zift – into a leading global SaaS solutions provider, delivering services to improve channel performance and accelerate revenue growth.

 Mann’s appointment will help Lightfoot as it executes its ambitious growth plans, widens its offer to fleets in the UK and beyond and cements its reputation as the disruptor in the fleet management sector. His track record in optimising operational efficiencies within businesses is also seen as a major asset.

 Already working with customers in Germany, Lightfoot plans to roll out its real-time, in-cab driver coaching and rewards platform to the broader EMEA markets before expanding into wider international territories.

Mann said: “Lightfoot is hugely exciting in the ESG and transportation arena. In a world where geopolitics is making the price of fuel a real headache for organisations, and where businesses are having to adopt measures to reduce their impact on the environment, Lightfoot provides a solution that both reduces fuel use, and delivers against the decarbonisation agenda today.

 “Fleets may not be able to switch to EVs tomorrow, but they can deliver significant fuel and emissions reductions through the adoption of Lightfoot’s technology. And when the time comes to switch, they will find that their drivers are pre-conditioned to an EV-ready, smoother, range-extending style of driving; all because Lightfoot focuses on motivating and rewarding drivers to be better.”


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