Liquid Fleet appoints sales and marketing director ahead of growth plans

Liquid Fleet has appointed James Miller (pictured) as its sales and marketing director, as it aims to grow its fleet from 3,000 to 5,000 over the next five years.

Miller will help Liquid Fleet achieve its 35% annual growth target and support its six to 12 month lease customers in moving to electric vehicles (EVs).

He has experience in the rental, corporate leasing and fleet electrification sectors.

Initially, he will be tasked with building the sales team to ensure nationwide coverage, supported by a newly-hired digital marketing colleague.

Miller was previously a strategic account director at Ayvens, responsible for managing relationships with corporate fleets.

He has also served as head of mobility at Santander Consumer and UK lead for OEM and strategic partnerships at BP Pulse.

Miller said: “It’s a very exciting time to join Liquid Fleet and I look forward to leading the team to grow the business over the coming years with our 6-12 months lease proposition, while expanding our salary sacrifice, short term probationary cover and grey fleet offering.

“Alongside the ambitious growth plans we will continue delivering what we are known for, which is a very personal customer service tuned into specific mobility needs”