Liquid Fleet reports 25% rental fleet growth as market returns to pre-Covid strength

Liquid Fleet has reported a 25% increase in its rental fleet in 2025, taking its total to more than 2,000 vehicles, as the UK rental market continues its strong post-pandemic recovery.

The company attributed its growth to rising demand across both corporate and retail sectors, coupled with a shift in customer preferences and greater flexibility in vehicle selection.

The business broadened its purchasing agreements with OEMs in response to rental firms becoming less rigid about vehicle categories.

Martin Potter, commercial director at Liquid Fleet, said: “We have benefited from being able to offer a much wider variety of brands and models to our rental, corporate and subscription company customers.

“Since Covid, they have been all about getting the right cars for their different types of customers rather than because they fit within a specific rental band or group.”

Popular models such as the Vauxhall Corsa, Nissan Juke, Kia Ceed and Peugeot 2008 remain in high demand, but fleets are increasingly open to larger SUVs, premium models, and even trialling Chinese brands.

However, electric vehicles are still being approached with caution, due to both limited customer demand and constraints around charger infrastructure at fleet depots.

Instead, hybrid vehicles have grown in popularity, providing a lower-emission alternative without the operational challenges posed by full EVs.