HARLEQUINS. A great team. My team. But we’ve had something of a, err, rocky season…
So it was massively heartening to hear there is something to rev up the team’s rugby: Maserati has been announced as the official automotive partner of the rugby club
On the cards for this partnership, apparently,, is the opportunity to bring the brand to life on match days at The Stoop, and at Twickenham for the ‘Big Game’, as well as a series of exciting fan experiences.
Mike Biscoe, General Manager, of Maserati announced today:
“We are delighted to announce this partnership with Harlequins. It is a hugely evocative club brand recognised across the globe, and one with extremely similar attributes to Maserati. We like to think differently too, so we look forward to seeing where our shared approach leads and having some fun whilst showcasing our range to the club and its fans.”
Personally I can’t wait to hear what some Maserati V6s or V8s sound like at The Stoop. But hopefully they’ll be enough to put my team in to overdrive next season.