Mazda outsource fleet sales services to increase efficiency

Author:

Robin Roberts

Thame-based CPM, a global leader in providing integrated sales strategies, will provide a range of fleet management-focussed services to Mazda.

It will include B2B prospecting and database management, test drive booking, marketing and communication with existing customers and sales support to Mazda’s existing team of field-based fleet sales managers.

CPM won a competitive tender recently to manage inbound and outbound telephone and e-mail communications with existing and prospective customers and make appointments for Mazda’s corporate sales team with potential customers.

CPM has been appointed on an initial three-year contract and will also be working on behalf of Mazda’s retail and aftersales divisions.

Mazda UK Head of Fleet Steve Tomlinson said, “We anticipate that CPM’s innovative approach to helping organisations inside and outside the automotive sector will deliver significant opportunities for our corporate sales managers.