Michelin has appointed James Dimmock as commercial communications manager for the UK and Republic of Ireland.
He has held a number of senior communications and marketing positions across the business, both globally and locally, most recently as social media and influencer manager.
In this role, he will lead the UK and Republic of Ireland commercial communications activity across PR, social media and influencer management, aiming to support the growth of the brand.
Working within the Michelin communications team, Dimmock will be responsible for shaping the brand’s commercial narrative, strengthening relationships with media and creators, and delivering innovative content across the group’s digital platforms.
John Howe, managing director at Michelin UK, said: “James has already made a significant contribution to Michelin communications activity in the UK & ROI.
“His deep understanding of our business and products, combined with his strategic and creative approach, makes him ideally placed to lead our commercial communications as we continue to evolve our brand.”
Dimmock added: “I am excited to be taking on this new role at Michelin. It is a privilege to continue building on the work we have already achieved and to help drive the next phase of our commercial communications strategy across the UK & ROI.”
