Microsoft, NVIDIA and FEV partner on in-car generative AI

The project focuses on three areas: autonomous driving, driver fatigue and distraction monitoring, and adapting vehicles to different driver profiles.

Software-defined vehicle firm FEV has partnered with Microsoft and NVIDIA to build in-car generative artificial intelligence (AI) models.

The project focuses on three areas: automated and autonomous driving, driver fatigue and distraction monitoring, and adapting vehicles to different driver profiles or scenarios.

The companies aim to create voice, text and gesture-based models that operate directly in vehicles, independent of the internet.

Small language models (SLMs) will be used to control car functions, such as dashboards, while acting as a local backup for cloud-based large language models (LLMs).

FEV said in-car generative AI increases the functional intelligence of the vehicle, while increasing the responsiveness of AI systems and reducing backend and infrastructure costs for OEMs.

Thomas Hülshorst, group vice president of intelligent mobility and software at FEV, said: “Our collaboration with Microsoft and NVIDIA showcases how small, efficient language models can transform in-vehicle experiences, delivering powerful functionality without the overhead of larger systems.”

Boris Scholl, vice president of engineering at Microsoft, said: “By combining advanced AI frameworks with domain- and task-specific optimizations, FEV and Microsoft are shaping the future of intelligent, voice-driven interfaces that meet the high standards of automotive deployment.”