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EV & Sustainability

Most UK fleets still lack accurate CO₂ tracking despite rising emissions data collection

Alphabet’s latest research shows only 21% of UK companies use tools to measure fleet emissions, leaving most at risk of regulatory and cost pressures.

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Ian Turner

European businesses are collecting more fleet emissions data than ever before, but few are leveraging it effectively, according to Alphabet’s 2025 European Fleet Emission Monitor (EFEM).

The report, based on responses from over 740 fleet managers across 12 countries, shows that while 43% of European companies are now tracking fleet emissions, just 27% can accurately quantify their fleet’s CO₂ output.

In the UK, the gap is even wider: only 21.4% of companies surveyed use fleet management tools to measure emissions, with nearly half still relying on fuel-based estimates. The report warns that this disconnect between data collection and actionable insight leaves companies vulnerable to rising costs, regulatory pressure and missed incentives.

Ian Turner, chief sales officer at Alphabet (GB), said: “This year’s European survey shows that, while the industry is making progress, there’s still plenty of work to be done to help companies make better informed decisions, and to support them with their sustainability goals and emissions reporting.”

He added: “Advanced vehicle connectivity, AI and carbon reporting tools will play a crucial role in fleet reporting over the next 12 to 24 months by enabling real-time data collection, review, and action.”

The report found that fewer than 5% of UK firms use AI to track driver behaviour or automate billing, and only 3.3% of European companies surveyed use AI for fleet reporting.

Although 76.2% of UK businesses said sustainability was a key factor in decision-making, just 9.5% said the EU’s Corporate Sustainability Reporting Directive had influenced their planning.

A lack of knowledge also hampers electrification. One-third of UK fleet managers said they felt misinformed about e-mobility developments, and 33.3% were unaware of available support schemes.

Only 23.8% fully understood the financial benefits of switching to electric vehicles, suggesting a significant gap between policy intent and practical implementation.

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