Motive, the AI platform for physical operations, has added AI-powered Lane Swerving Detection, AI-powered Smoking Detection, and AI-powered Forward Parking Detection to its Dashcam.
The system was designed to detect early predictors of high-risk driving.
The additional capabilities aim to give drivers and organisations real-time visibility into behaviours that can precede roadway incidents.
Hemant Banavar, chief product officer at Motive, said: “The road-safety crisis has been escalating for years, and it demands new technology that evolves just as quickly.
“We’re rolling out advanced AI models, at a rapid pace to help surface early and reliable signs of danger before they become catastrophic.
“With new capabilities like repeated lane swerving detection, smoking detection, and forward parking detection, behaviors that were previously unnoticed can now be detected in real-time so drivers and managers can address risks and prevent collisions.”
AI-powered Lane Swerving Detection identifies repeated lane swerving and send real-time alerts to managers, with alerts to drivers coming in a future release.
By flagging three or more swerves within five minutes at speeds above 50 miles per hour and compiling them into a single safety event timeline, this aims to give managers a holistic look at repeated risky behaviour in a short window.
AI-powered Smoking Detection is designed to automatically detect when a cigarette is in a driver’s hand or mouth for more than five seconds while the vehicle is moving at five miles per hour or more, and sends immediate in-cab alerts to discourage smoking.
Alerts are also sent to safety managers for follow-up and enforcement.
AI-powered Forward Parking Detection is designed to detect when a vehicle reverses out of a spot after parking head-first, which aims to help organisations enforce safer parking practices and reduce collisions.
Real-time alerts notify managers for follow-up coaching, while drivers can review events in the Motive Driver App to self-correct and reinforce safer habits.
John Riddle, regional safety manager at The Dana Companies, said: “Safety is our top priority. Motive’s industry-leading, accurate AI monitors and protects drivers and the new detection capabilities will help prevent more collisions.
“Before Motive, we never even saw some of these behaviors—unsafe lane changes, tight following distance. Now we can coach on it before it becomes a problem.”
Motive’s AI Dashcam detects more than 15 unsafe behaviours, including drowsiness, unsafe parking, and forward collision risks.
According to a 2023 study Motive commissioned from the Virginia Tech Transportation Institute, Motive’s AI Dashcam successfully alerted drivers to four unsafe driving behaviours two to four times more often than the AI dashcam models from two competitors.
On average, customers who used Motive’s AI Dashcam reduced collisions by 80% and accident-related costs by 63%.
Motive built a human-in-the-loop validation system to review the output of its AI models in real time, with a team of approximately 400 full-time data annotators reviewing safety videos and eliminating false positives.
