Fleet management and driver safety software firm Motive has become a corporate charity partner of Brake, the road safety charity.
As part of its ‘Zero Harm and Zero Preventable Accidents’ commitment, Motive will provide funding to support Brake’s campaigning and care programmes for families affected by road crashes.
Motive was a headline sponsor of Road Safety Week, Brake’s flagship campaign, while it sponsored an award at the Brake UK Fleet Champions Awards.
Ross Moorlock, CEO at Brake, said: “We’re delighted by the support that Motive has shown to Brake this year.
“Their commitment to making roads safer and saving lives is exactly what we look for in a corporate partner, and their donations to our work enables us to do more and to help more families in need.
“We’re excited to continue working together towards our shared goals.”
Nyanya Joof, regional VP for UK markets at Motive, said: “At Motive, safety is at the heart of everything we do.
“Our partnership with Brake underscores a shared commitment to making roads safer for everyone and is an important part of our aim to set a new global standard for road safety.
“We are proud to be a global leader in AI-powered safety, creating world-class technology that helps prevent collisions, protect drivers, and build a safer future for everyone.”
Motive launched its artificial intelligence (AI) driver safety, fleet management and workforce management solutions in the UK earlier this year.
