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New Bentley director of design

683_Luc_Donckerwolke
Luc Donckerwolke: new Bentley Director of Design

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13 September 2012

Luc Donckerwolke, new Bentley Director of Design
Luc Donckerwolke: new Bentley Director of Design

Blog: RALPH MORTON

There’s a new director of design at Bentley: Luc Donckerwolke. It’s part of an internal reshuffle inside the VW Group, of which Bentley is a member.

Luc, who is moving from his current post as head of advanced design at the Volkswagen Group, takes over at Bentley from Dirk van Braeckel.

Dirk, in his turn, moves to Volkswagen Group design directed by Walter de Silva.

Let’s hope that Luc can do something rather better than the EXP 9 F  Concept, a grim-looking SUV supposed to be the fastest and most luxurious SUV in the world. And, I venture to add, probably the most hideous.

Bentley EXP 9 F Concept
The Bentley EXP 9 F Concept – truly not the greatest piece of design to emerge from Bentley’s Crewe headquarters

With a CV that includes Audi (two stints), Skoda, head of design at Lamborghini and director of design at SEAT, Luc should be able to inject some real design gorgeousness into the Bentley brand. Rather like the recently announced 205mph Bentely Continental GT Speed, an all-wheel drive performance flagship launched at the Moscow Motor Show on 29 August.

Bentley Continental GT Speed
Let’s hope we see more like this from Bentley, the Continental GT Speed flagship launched at the Moscow Motor Show

Walter de Silva commented: “Luc Donckerwolke brings a wealth of design talent to Bentley,” Walter told the Business Car Manager Blog.  “His extensive experience makes him the ideal person to take forward Bentley’s future design language, at a time when the company has significant plans for new models.”

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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