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New Managing Director for LeasePlan

Alfonso Martínez has been appointed the new Managing Director of LeasePlan in the UK. He takes over from former MD Matt Dyer
Alfonso Martinez LeasePlan
Alfonso Martínez

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24 October 2018

LEASEPLAN has appointed a new Managing Director in the UK.

Alfonso Martinez – currently LeasePlan Italy Managing Director – takes over in the UK from January 01, 2019.

Martinez is replacing Matt Dyer who now moves to LeasePlan USA as President and Chief Executive Officer.

Dyer has played a significant role in the UK, growing the fleet to its largest size of 185,000 and ensuring a clear focus on all customers. As well as four years leading LeasePlan UK, Dyer has been Chairman of the BVRLA, playing an active role in representing the needs and challenges facing the industry in the UK.

LeasePlan said that Martínez would be responsible for continuing to optimise the customer experience through LeasePlan’s Customer First ethos, supporting the leasing company’s sustainability ambitions and assisting in the transformation of LeasePlan into a fully digitally enabled business.

Alfonso Martínez commented:

“Leading the UK business is an exciting prospect, and I look forward to taking on this role from January. The UK and Italian businesses share considerable synergies, thanks to our significant indirect and direct business success. The plans for the business moving forward can only propel us further as a company. I am confident that the future for LeasePlan is bright and I am pleased that I can take a further leading role in it.”

Alberto Viano has been appointed Managing Director of LeasePlan Italy, effective from January 01, 2019.

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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