Should your desired company car be a Jaguar, you need to move fast.

Jaguar has confirmed the end of new car production for UK sales ahead of a planned repositioning of the brand as an upmarket manufacturer of electric vehicles. Therefore those wanting an F-Pace, I-Pace or E-Pace SUV, or the F-type sports car, will only be able to access existing dealer stock or buy used.

In a statement Jaguar’s parent company JLR said; “From November 2024, new Jaguar sales will come to an end ahead of our new brand reveal later this year and product launch in 2026. We have now ceased allocation of our current generation of Jaguar vehicles, we do have a selection of models available to acquire on an Approved Pre-Owned basis through our UK retail network.”

The F-Pace was Jaguar’s top-selling model in 2023 but in recent year’s all of JLR’s profits have been achieved through Land Rover models.

The plans for Jaguar’s future to be detailed before the end of the year will see the brand marketing upmarket electric vehicles with prices expected to bear in excess of £100,000. The first is likely to be a four-door GT which industry sources say will be the most powerful Jaguar yet sold.

JLR’s electrification strategy will see by the end of the decade a full electric version of the Range Rover, Discovery and Defender available, while the Jaguar line-up will be entirely electric.