Business Motoring speaks with Amit Kamar, senior director of marketing at Netradyne, an AI driver technology company that specialises in fleet management solutions.
Netradyne makes in-car AI driver monitoring dashcams called Driver•i. The system tracks the driver’s actions, alerting the driver and fleet manager when they may be causing a hazard by looking at their phone or getting too close to the vehicle in front.
Kumar and Netradyne have been working in the AI driver technology space to improve safety for all road users, while also supporting drivers to demonstrate their positive driving behaviours for fleet managers.
The Technology
One of Netradyne’s key focus areas is accident prevention, it says “The best time to deal with an accident? Before it happens.” All drivers are prone to getting distracted while driving, especially on long journeys. For HGV drivers, it is critical that these small distractions do not cause catastrophic incidents.
Netradyne is very aware that drivers are human as well, and while around 90% of road accidents are due to human error, it believes this does not have to be the case.
The Department for Transport’s annual Road Casualties in Great Britain report showed that casualties of all severities hit 128,272 in 2025. Though this is a decrease from the year before, these are still startling figures.
“Commercial drivers are human as well; they get distracted, and it can translate into something catastrophic. This is the problem we are trying to address, because you can’t have traffic monitoring systems everywhere.”
Kumar says that Netradyne’s technology identifies driver behaviour as it sits in the vehicles alongside the driver, “like a co-pilot.” The information is then passed on to the fleet managers.
“The fleet manager or the health and safety manager can be informed through the app or the portal that a particular driver is not following the rules and has been consistently displaying behaviour that is dangerous.
“The technology is also used to help fleet managers to keep track of their vehicles and drivers. It allows them to see who is doing well and who is not, as well as where they could use some coaching.
“Near misses are what change the game. The more near misses you have, the higher the probability of having more accidents. How do we use these near misses? This can only be possible when you have the data to show the number of near misses a driver has had.”
Driver perspective
Kumar goes into depth about the driver’s experience using the technology, as its implementation may be seen as distrustful by the drivers. However, he says that drivers, once they have gotten used to the technology, can also benefit from using it.
“From the driver’s perspective, initially it is uncomfortable, but after using the technology for a few months, their perspectives change.
“There are instances where the driver had been alerted by the system that he had been distracted, and there was a vehicle in front.
“They are made aware of how this technology can be used to prevent potentially catastrophic accidents.”
Lone drivers often do not have anything to fall back on when being blamed for incidents on the road. Drivers of larger vehicles like vans or HGVs tend to be blamed for accidents because of the size of the vehicles; however, this is not always the case.
“Netradyne’s technology allows these drivers to prove their innocence and have tangible evidence of what happened.
“If you are a good driver, you have nothing to worry about. It allows you to be paired with other drivers who are getting similar scores and be rewarded for being good at your job.
“Feedback we receive from all of our customers is that now their drivers are being recognised for their good behaviours as well. These behaviours can be translated into rewards.”
Driver GDPR
With advancing technologies come advancing concerns about digital safety. Kumar explains that driver information is kept safe with multiple layers of privacy and customisation from fleet managers and drivers themselves.
“GDPR is an overarching framework; on top of this, companies are deploying additional layers of privacy. We have a framework that means we can blur everything else except the driver. We can give role-based access, which means the videos are available to only the driver and nobody else, and the fleet managers can still access the data.”
He adds: “If there is a request for an investigation agency in the case of an accident, the data can be made available.”
False alerts will inevitably be a concern for drivers working with these systems, especially using AI where there is a rising awareness of potential inaccuracies. Netradyne’s technology works on roughly 22 billion miles of data, which Kumar says gives it insight into different situations.
“It can never be 100% accurate, for example, with autonomous vehicles, the data accuracy needs to be 99.99% accurate because there is no human intervention. In our business, we can attain 99% accuracy.
“It is important for the data to be accurate because you may risk losing drivers, which is not what companies want.”
Driver training
Netradyne’s technology allows fleet managers to monitor their drivers’ behaviour to ensure they are being safe on the road. Kumar explains that Netradyne’s AI driver dashcam can produce training for individuals.
This training is designed to be automated and allow the driver to be in control of their learning. There are three ways that Netradyne does training for drivers.
“One is to have a physical training session, where an external person coaches the driver in best practices.
“Second is on the go, because our technology detects all behaviours, so it comes up with alerts and does coaching in real-time.
“Third is through the app. We give the driver two videos at the end of the week, where they see their repetitive driving behaviours.”
The intention behind giving drivers videos of their negative driving behaviours is to allow them to self-correct and notice where, and especially when, the behaviours are showing up.
Kumar gives the example of a driver noticing that at a certain point during the day, they are losing focus.
Then, the driver can see where they need to make improvements and maybe even speak with the fleet manager to see ways in which they can also support better driving practices.
Kumar adds: “There is a lot of interest from the European Union and from the Government. Discussions are happening with policymakers where there are certain rules which are making some of this mandatory, like drowsy protection.”
Kumar finishes by describing the role Netradyne’s technology can play in a wider context by helping substantiate road accident reports, supporting health care systems when a patient has been brought in from a road traffic incident and where it could be connected to licensing industries as well.
Amit Kumar, senior director of marketing at Netradyne
