Pallet-Track is supporting the Walsall FC Foundation with a £5,000 donation to fund its matchday visits programme for the 2025/26 season.
The funding will provide hundreds of local people, aged between three and 91, with a one-hour football coaching session followed by tickets to watch Walsall FC play at the Pallet-Track Bescot Stadium.
The move builds on Pallet-Track’s two-year partnership with the club, which has seen the business become a prominent sponsor with its branding displayed throughout the stadium.
Stuart Godman, chief executive of Pallet-Track, said: “We are proud sponsors of our local Football League team and delighted to extend our support to its charity.
“Walsall FC Foundation’s values align with those we have at Pallet-Track, uniting local communities – and football does an excellent job at bringing people together!
“Our support for the Foundation began when the charity marked its 35th anniversary, with Pallet-Track sponsoring an award at its celebration dinner.
“We’re excited to continue supporting our local team and give something back to the community by making football accessible to all ages and new spectators.”
The Walsall FC Foundation works with groups across the borough, tackling issues such as youth violence, integration, women’s support, older age, mental health and unemployment. It also encourages first-time players and spectators to get involved with football.
Adam Davy, director of Walsall FC Foundation, said: “The funding will allow us to target a number of groups, allowing us to break down barriers and provide more than 500 individuals with a matchday experience at Walsall FC this season.
“We are aware that there are people who don’t get the opportunity to attend matches at Walsall FC as freely as others and these are the people we aim to target.
“A huge thank you to Pallet-Track for making it possible for us to give a number of families, community groups and project participants the opportunity to experience a live football match – some for the very first time.”
The impact of the Foundation’s work is shown through individuals like Mason, who first attended a game aged nine through a school visit. Inspired by the coaches, he now aims to become one himself and will start the Post 16 Football and Education Programme this September.
His father, Jay Rochelle, said: “Mason has taken great inspiration from the coaches who work within the Foundation. They have been amazing role models and have shaped Mason’s future considerably.
“From match one he fell in love with football and Walsall FC. From then on, he wanted his birthday party there, he wanted to attend the soccer schools every half term and we eventually became season ticket holders.
“We are also a fostering family, and the Foundation has given us so many opportunities for the children we look after. They have provided mascot packages, flag bearer opportunities and earlier this year we were honoured to receive tickets for our family to attend the play-off final at Wembley.
I” will forever be in debt to Adam and the coaches for what they have done for us as a family and for the inspiration and opportunities they’ve given Mason since he was young. This has now given him a career plan to aim towards after he leaves school.”
Pallet-Track first sponsored Walsall FC in 2023/24, later securing naming rights for the main stand and then the stadium itself. The company has now extended its commitment further by supporting the club’s charity.
